Feature Highlight: Promotions

We’d like to take a brief moment to encourage our marketers to experiment with our Promotions feature. FanPrint created promotions so that marketers can quickly offer customers increased purchase-incentive at key moments of their campaigns. Basically, when you set up a promotion through the marketer dashboard you are able to choose a discount of any amount to pass on to the customer. This discount gets applied automatically when the customer completes the checkout process. There are four unique ways to utilize a promotion:

1. Add a URL parameter to the campaign landing page in your ads
2. Apply the promotion as a cross-sell after purchase to similar campaigns
3. Apply the promotion when a customer abandons his/her cart
4. Offer the promotion to subscribers through the mailing feature

For more detailed information about our Promotions feature, please check out our Promotions feature page here on FanPrint Academy.