We’d like to take a brief moment to encourage our marketers to experiment with our Promotions feature. FanPrint created promotions so that marketers can quickly offer customers increased purchase-incentive at key moments of their campaigns. Basically, when you set up a promotion through the marketer dashboard you are able to choose a discount of any amount to pass on to the customer. This discount gets applied automatically when the customer completes the checkout process. There are four unique ways to utilize a promotion:
- Add a URL parameter to the campaign landing page in your ads
- Apply the promotion as a cross-sell after purchase to similar campaigns
- Apply the promotion when a customer abandons his/her cart
- Offer the promotion to subscribers through the mailing feature
For more detailed information about our Promotions feature, please check out our Promotions feature page here on FanPrint Academy.