NHLPA Design Guidelines


You have the opportunity to design unique products using the image, likeness, and player # for almost every NHL player. Here are details on how to design for this license:

Video Overview:

  • Use team colors
  • Use players names & numbers
  • Use pre-approved team ad template


  • Create player centric designs for the following players; Sidney Crosby, Alex Ovechkin, Carey Price
  • No team logos may be used. Additionally the NHL logo and other symbols (Reebok, Addidas) may not be used.
  • No serious violence (death), sex, drug or alcohol references


Official License Assets: